Virtual CFO Services Melbourne

To understand the value of a Virtual CFO, it’s important to first understand what they do.

A Virtual CFO, or Virtual Chief Financial Officer, is an experienced financial professional or firm that provides financial services remotely to one or multiple businesses. As they provide these services on a part time or needs basis, they operate at a fraction of the cost of a full time financial officer. With an annual salary of $250,000 for full time CFOs, Virtual CFOs act as a means for small businesses to get support, insight and financial guidance that they would have otherwise been unable to afford. 

The services of a Virtual CFO are perfect for small or medium sized businesses looking for financial guidance but cannot justify hiring a full time, in-house financial officer. Whether it be too expensive or there is an insufficient amount of work for a full time employee, a Virtual CFO can offer all the benefits and value of an in-house CFO at a more cost effective and productive rate. Services include everything from managing the financial wellbeing of the business to informing important business decisions with industry expertise, decades of experience and carefully curated financial insights.

Unlike compliance based services like accounting, Virtual CFO services strive to help a business achieve their key objectives and improve overall performance, especially in times of rapid growth. While some business owners may have been able to get by with rudimentary financial knowledge, as operations grow things only become more complicated. There’s no need to become overwhelmed and miss a crucial opportunity for business growth when you enlist the help of expert Virtual CFO services. Our team of impartial business professionals at PMCA will develop a tailored plan for your business, recommending targeted strategies without bias which are sure to help your business grow.

Virtual CFO Services

Virtual CFO services act as an investment into your business future. Our services  facilitate transparent financial reporting which helps to promote profit and overall business growth. A Virtual CFO’s responsibilities and expertise covers a wide range of services from essential financial functions like forecasting and modelling, cash flow management and strategic planning, to specific project-based work including technology implementation and training.

At PMCA Advisory, our Virtual CFO services can help you with:

Financial Reporting And Forecasting

Receive clear insights that will drive your business to success with accurate, insightful and digestible financial reporting. You and your stakeholders will get a thorough understanding  of your current business situation and forecast ongoing performance, giving you the details needed to make informed business decisions with the help of our business experts.

Cash Flow Management

Manage the revenues coming in and out of your business to maximise profits and better plan your business future. By identifying any opportunities or threats, our professional team will help you position your business for growth and long term success, pinpointing any problematic spending.

Strategic Planning And Goal Setting

Develop tailored business plans with impartial experts, setting performance goals and objectives to elevate your business. Our in-house experts will identify, understand and manage risks drawing upon their decades of experience and expertise in a number of industries. This also includes scaling your systems and automating processes, assisting  your business to continue to grow without as much strain on your time.

Cloud Accounting Setup & Support

As an MYOB partner and Xero certified advisor, PMCA is expertly equipped to help set up and manage your cloud based accounting systems. With years of experience and expertise our team will teach you how to use each platform and uncover the highest value insights.

What our clients are saying

“PMCA has been our accountant since we launched our Business in 1990. They have always been responsive to our needs and offered creative but prudent advice. Philip adds significant further value due to his strategic insight and his understanding of human behaviour; in fact, some of our conversations feel almost like therapy! Oh yes - and a great sense of humour! ”
Clive Harrison
“PMCA has been our accountant for over 20 years. We have come to rely heavily on them for advice and personal service. We value their experience and professional approach. They are always available to offer assistance (with a sense of humour) and have acted on our behalf in our dealings with the bank, tax office, ASIC, and more over the years. Highly recommended. ”
Rose Hamill
“Philip is excellent. He is approachable, doesn't use jargon and is truly an expert in his field. After a disappointing experience with a larger firm, I was glad to find someone who offered the personal service Philip provides. I now consider him one of my most trusted advisers. ”
Mortgage Broker Melbourne
“I have known Philip for a number of years, and he has been an essential part of my business growth. Philip's expertise and knowledge are unquestionable, and his personal approach is what makes him a standout in his field.”
Jim Georgiou
“A highly knowledgeable and thorough professional.”
Rasneet Chawla
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How is PMCA Different?

PMCA Advisory is a boutique firm imbued by Philip Martin’s mantra “To be of value”. When you become a client of ours you become a part of our extended family. No lock-in contracts here, just a desire to see your business grow.

Whether you are receiving Executive Coaching, being taught accounting software like Xero, or engaging in a business diagnostic by one of our specialists, Philip will personally oversee the portfolio of every business client. You can rest assured knowing you are in safe hands with Philip’s decades of experience as a chartered accountant in a diverse range of sectors.PMCA Advisory is large enough to provide you specialist staff with dedicated knowledge in specific aspects of your business, yet small enough to allow Philip to be centrally involved in overseeing the entire service.

Unlike some larger firms, your account will always be managed by an expert, receiving the attention and service it deserves. We understand no two businesses or business owners are the same and make it our mission to develop a detailed understanding of your unique challenges and give you the most effective set of solutions for your business.

Transform your business with PMCA Advisory

Endorsements, partnerships and societies

About Philip Martin

For more than 25 years, Philip Martin has been shifting the focus of businesses to the future. Planning, strategising and innovating, Philip and PMCA have helped businesses from every sector achieve better profits and greater value with a personable and tailored approach to every client.

Qualifications & Accreditations

✔ Fellow of CA ANZ (Chartered Accountants Australia & New Zealand)
✔ Registered Public Practitioner with CA ANZ (Chartered Accountants Australia & New Zealand)
✔ Registered Tax Agent with the Tax Practitioners Board
✔ Xero certified
✔ MYOB Partner
✔ Founder, PMCA Advisory


At PMCA Advisory, we actively engage with each client about their business. Philip draws upon his years of experience to ask probing questions that enable us to clarify how we can help you grow your business. More than simply providing tax compliance services and tax returns, we help business owners achieve their goals.

In addition to talking with Philip, each new PMCA Advisory client will undergo an hour-long interview with our Head of Business Diagnostics. In this session we will develop an understanding of you as the business owner, your business, your aspirations, and any of your concerns.

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Turn confusion into clarity with PMCA Advisory

Don’t let your business keep you up at night. Book a call with PMCA Advisory today and take control of your business future.
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