Communicate with stakeholders and customers

Article by
Philip Martin
PMCA
September 2020

Practical advice on keeping your business strong

5 minutes

COVID-19 is an ever-changing challenge. If everyone who uses or relies on your business understands what’s happening, trust is strengthened.

Emerging from this crisis, that trust will be essential to your continued success. It will help you do more than survive. You can grow and build.

Look after the people you need, now and in the future

There are lots of people and business that you rely on to operate your business, and there are people and businesses that rely on you too.

From your most loyal customers to your most important suppliers – and everyone in between – keeping in touch is more important than ever.

For many SMEs, COVID-19 has simply meant continuing to operate.  For sole traders, contractors and partnerships, it’s often been possible to just push on. Sure, you might have lost a few clients along the way. Some will return; some won’t.

If this sounds like you, make sure you don’t miss this opportunity to reach out to former and existing clients, just to let them know you’re still operating. And if your business has ground to ahalt, spend a couple of minutes reading our article about why and how to rethink your business. 

No matter whether you’re a sole trader working in your pyjamas or you’re running a business with a multi-million dollar turnover, staying in touch with your stakeholders is essential. From partners and creditors to suppliers, customers and even the bank, communications one of the most powerful tools in your anti-COVID armoury.

Look after your people

Start with your employees or contractors. Make sure they know what the business’s activities and prospects are. They might be working full-tilt from home, pottering away on smaller projects or just eking it out on JobKeeper; regular and honest communication is great as a way to retain loyal staff, but also surprisingly important for these individuals’ mental health and feeling of self worth.

If you have any questions, feel free to get in touch. We’re happy to help

The material and contents provided in this publication are informative in nature only.  It is not intended to be advice and you should not act specifically on the basis of this information alone.  If expert assistance is required, professional advice should be obtained. We are here to help, contact us today:

Philip Martin Chartered Accountant
Phone 1300 744 547 | Web pmca.com.au | Email philip@pmca.com.au
Level 9, 440 Collins Street, Melbourne, Vic 3000

People like doinga good job, and when they can’t, motivation and self-belief take a hit. Be agreat boss: send a supportive email or make an unexpected phone call just tocheck in.

Your customers and clients

Make sure your customers know what’s happening with your business and have a way to easily find out. Keep your website up to date at least every month, and use other regular contact mechanisms (newsletter, Facebook) to inform them about openings, closings, changes or delays.

If you’ve changed operating hours, let them know, or they might just find an alternative business to deal with. If you’re offering services in a new way, let them know.

Business contacts

Keep creditors and debtors in the loop too. Just as you might need flexibility to pay your rent and bills right now, those who owe you might need consideration too.

When everyone who uses or relies on your business understands what’s happening right now, trust is strengthened. Emerging from this crisis, that trust will be essential to your continued success.

Email, phone calls, newsletters, signs on your shopfront, posts to social media … it doesn’t matter how you keep people up to date with your business, it’s just important that you do it.

Ready to get on top of your tax and accounting?

Philip Martin can change the culture of your business to ensure independent financial strength.
Philip - Portrait Photo

What’s a Rich Text element?

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How to customize formatting for each rich text

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If you haven’t already, your very next step is to talk to us at PMCA to make sure you’re getting the assistance you’re entitled to.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

link me

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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link me.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

link me.